About Chief.:
When you buy a Chief product, you’re helping us fight ultra processed food by proving to the big food companies that it is possible to make healthy food in a packet that's affordable and tastes great too. You’re also helping us do our bit to ensure that regenerative farming and more sustainable farming practices become the norm, not only in Australia, but around the world.
We support Regenerative Agriculture because we believe it's the most important thing we can do for the planet our kids will inherit. Our beef comes from farmers who follow regenerative practices and our goal is to move our entire supply chain to regenerative sources by 2030.
